I started Minimal Lust as an outlet to explore my interest in beauty. After dealing with post-college acne, I looked into the Korean skincare routine, of which I became a die-hard fan. In 2019, I decided to create Minimal Lust as a way to share my love for skincare, beauty, and everything in-between. Over time, the ethos for the blog evolved, and currently, I am striving to make the blog a safe space where novices can share their love for products. Think of it as the digital magazine you didn't ask for, but enjoy perusing around. I welcome you to share ideas, product suggestions, and commentary. Beauty is collaborative. I believe in that and if you're reading this, then you believe in that as well.

Welcome to the blog! Please feel free to reach out and say hello 👋🏽